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“Jinguoyuan” is a company that started out in 1982 as a fruit stand that sold fruit out of wicker baskets; it is a company originated from a mother who wished to do her duty to her children, parents, and family; it is a company that aspires to purchase and sell in the global market; it is a company rooted in the fruit sector that offers fresh fruit in the world.
When a hundred barges compete, the one who rows the hardest leads; when a thousand sails races, the one who advances the boldest wins. Over the past years, in the fierce competition of the Chinese fruit industry, Jinguoyuan has always been committed to promoting the premiumization of product resources, the accuracy of channel resources, and building cooperation ties to complement the advantages of one another and facilitate win-win by taking the path of “delving into its origin” and “working together”. In the meantime, by actively responding to the national strategy of building a dual-city economic circle in Chengdu and Chongqing, taking root in Southwest China to serve the country, and focusing on a whole-industry chain that covers upscale imported fruits and premium Chinese fruits, Jinguoyuan has become a renowned company in international trade and domestic wholesale of imported fruits in China with robust core competitiveness and aspires to improve the overall quality of the industry.
When the blueprint is completed, we shall sail through the waves; When heavy duties rest on our shoulders, we must spur the horse to full speed. Walking on the avenue of high-quality development of the fruit industry in the new era, Jinguoyuan remains devoted to its missions of the harmonious development of the fruit industry and raising the living standards of humans. By stepping up efforts in building up Jinguoyuan’s corporate image from quality, branding, and integrity, and actively facilitating the company to merge into the fast lane of characterization, quality, and integrated development, Jinguoyuan sets to write a new chapter of growth with a pragmatic and pioneering posture.
Chairman of Jinguoyuan: Huang Zhigang
Executive Director of Jinguoyuan: Ai Zhonghua
Jinguoyuan, incorporated in 1982, is the Deputy Chairman Unit of the China Fruit Marketing Association and the Quality Trustworthy and Service Satisfaction Unit in the Chinese Fruit Industry.
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* kingoo fountain Data as of December 30, 2022
Jinguoyuan, incorporated in 1982, is the Deputy Chairman Unit of the China Fruit Marketing Association and the Quality Trustworthy and Service Satisfaction Unit in the Chinese Fruit Industry.
Delved into Southeast Asia for nearly 20 years, Jinguoyuan is an important longan export and importer in the world.
Jinguoyuan subsidiaries include more than 10 affiliated companies,the business is based on global base sourcing.
Huang Zhengquan, female, born in 1948 in Yongchuan District, Chongqing, is the founder of “Jinguoyuan”. In the 1980s, Huang Zhengquan was still a housewife. To pay tuition for her children and support her family, she purchased nearly 150kg of tangor and mandarin oranges, went to the gate of Chongqing Iron and Steel Group where she peddled the fruits out of her wicker basket, and earned her first “pot of gold”.
In the decade or so that followed, Huang Zhengquan continued her efforts in introducing premium non-local fruit into Chongqing and tested the waters of the imported fruit market. As her business scale grew, Huang Zhengquan incorporated Jinguoyuan Commerce and Trade Co., Ltd., one of the earliest imported fruit wholesale chains in Southwest China, and went on to establish a dozen branches in Guangzhou, Chengdu, Kunming, Guiyang, and other places.
In 2007, Huang Zhengquan officially entered the Thai market. By means of contracting orchards and setting up a system that covers planting, harvesting, grading, packaging, and logistics and delivery, she pioneered the overall quality improvement in the industry.
From a domestically-funded offline fruit stand that engages in market wholesale to an incorporated company that sets foot in international procurement, electronic commerce, and foreign investment, Jinguoyuan, led and steered by Huang Zhengquan, who, for more than 40 years, has been devoted to the fruit sector, has now become a strong international trade company. Huang Zhengquan herself was awarded various honorary titles including “Outstanding Entrepreneur in China's Fruit Industry”, "Outstanding Business Woman in China" and "Advanced Person in Fruit Industry for the 40th Anniversary of Reform and Opening-up”. In the spring breeze of China’s Reform and Opening-up, Huang Zhengquan insisted on carrying forward the spirit of hard work of fruit workers and wrote a legend of the industry.
Jinguoyuan was awarded “Recommended Fruit Brand for Rural Revitalization in 2022”.
2022
Jinguoyuan was awarded “Consumers’ Favorite Fruit Brands in 2022”.
2022
Jinguoyuan was awarded “Excellent Member Unit of the China Fruit Marketing Association”.
2022
Jinguoyuan was awarded the value of the self-owned brand Jinguoyuan reached 219 million yuan.
2022
Jinguoyuan was awarded honorary titles including “Top 100 Fruit Industry Revitalization Brands in 2021” and “Consumers’ Favorite Self-owned Fruit Brands”.
2021
Huang Zhengquan, founder of Jinguoyuan, was awarded “Outstanding Entrepreneur in China’s Fruit Industry”.
2011
Huang Zhengquan,founder of Jinguoyuan,was awarded “Outstanding Business Woman in China ”.
2015
Jinguoyuan was awarded the “Outstanding Contribution Award of Trade and Business Services” by the People's Government of Yongchuan District, Chongqing.
2020
Huang Zhengquan, founder of Jinguoyuan, was awarded “Advanced Person in the Fruit Industry for the 40th Anniversary of Reform and Opening-up”.
2019
Jinguoyuan was awarded the “Outstanding Contribution Award of Trade and Business Services” by the People's Government of Yongchuan District
Jinguoyuan was awarded the “Most Influential Longan Fruit Brand in 2018” at the Fifth Chinese Fruit Brand Conference.
2018
Jinguoyuan was awarded the “Most Influential Longan Fruit Brand in 2018” at the Fifth Chinese Fruit Brand Conference.
2018
Jinguoyuan was appointed the Deputy Chairman Unit of the Innovation and Entrepreneurship Alliance of the Chengdu-Chongqing Economic Zone.
2018
Ai Zhonghua, Executive Director of Jinguoyuan, was appointed as Deputy Chairman of the China Fruit Marketing Association.
2017
Jinguoyuan Longan was awarded “Top 10 Most Popular Imported Fruits” at the Second Chinese Fruit Brand Conference.
2016
Jingguoyuan Industry Co., Ltd. was granted the overseas investment certificate and set up a wholly-owned subsidiary in Cambodia. In November 2022, the first batch of Cambodian longan imported by Jinguoyuan completed customs clearance at Nansha Port, Guangzhou.
In August 2022, Guangzhou Donghe Jiayun International Logistics Co., Ltd. was incorporated to assemble a professional team for customs declaration, which effectively reduced the customs declaration cost of enterprises and improved the efficiency of customs clearance.
Incorporated Chongqing Love You Ten Thousand Years Enterprise Management Co., Ltd.; invested in the construction of the “International Trade Industry Park” in Yongchuan District, Chongqing to create the corporate headquarters that integrates the “Investment Project Management Center, Talent Reserve Center, Import and Export Customs Declaration Management Center, and International Trade Finance Settlement Center”.
Incorporated Chongqing Binguo Agricultural Science and Technology Research Institute Co., Ltd in December 2020, which engages in the R&D of fruit preservation technology.
Established Jinguoyuan (Hong Kong) Industry Co., Ltd; fully expanded the overseas business and enhanced the image of overseas products.
Established Chongqing Jingguoyuan Industry Co., Ltd.; set up and put into production a factory in Vietnam (dragon fruit sourcing and processing)
Established Chongqing Jinguoyuan Import & Export Co., Ltd.; initiated the national and regional strategy for brand general agency.
Became the strategic partner of Dole (China) in Southwest China.
Became the exclusive importer of Zespri kiwi fruit in Southwest China.
Invested in and procured the Chilean cherry project.
Sourcing from countries outside Southeast Asia.
Jinguoyuan Manufacturing (Thailand) Co., Ltd, China Jinguoyuan Import & Export (Thailand) Co., Ltd, and Jiabei Group (Thailand) Co., Ltd were established in Thailand, marking the official launch of Jinguoyuan’s transnational trade of growing and sourcing from places of origin.
Chongqing Jinguoyuan Commerce and Trade Co., Ltd was incorporated and began offering products in 12 established supermarket chains including Metro and Wangfujin. Eight wholesale branches were set up in Chengdu, Yunan, Guizhou, Kunming, Luzhou, Zigong, and Yibin for chain wholesale of imported fruits.
Imported fruit wholesale (Chongqing, Chengdu)
Chinese fruit wholesale (Chongqing)
Huang Zhengquan founded a fruit shop.
Jinguoyuan, incorporated in 1982, is the Deputy Chairman Unit of the China Fruit Marketing Association and the Quality Trustworthy and Service Satisfaction Unit in the Chinese Fruit Industry. Jinguoyuan Longan was awarded various honors including Top 10 Most Popular Imported Fruits in 2016, Most Influential Longan Fruit Brand in 2018, Top 100 Fruit Industry Revitalization Brands in 2021, Consumers’ Favorite Fruit Brands in 2021, Recommended Fruit Brand for Rural Revitalization in 2022, and Consumers’ Favorite Fruit Brands in 2022 by the China Fruit Marketing Association.
Jinguoyuan has over 10 subsidiaries including Chongqing Jinguoyuan Industry Co., Ltd, Chongqing Jinguoyuan Commerce and Trade Co., Ltd, Chongqing Jinguoyuan Fruit Products Co., Ltd, China Jinguoyuan Import & Export (Thailand) Co., Ltd, Zhiguo Import & Export Corporation (Thailand), China Jinguoyuan Industry (Cambodia) Co., Ltd, and Jinguoyuan (Hong Kong) Industry Co., Ltd. The business is based on global base sourcing. With several fruit bases in multiple countries worldwide and having delved into Southeast Asia for nearly 20 years, Jinguoyuan is an important longan export and importer in the world.
Global sourcing is the core pivot of Jinguoyuan. For the past two decades, Jinguoyuan extended to high-quality fruit-producing areas in more than 10 countries and regions worldwide, forming three major sourcing models: self-production and self-sale, exclusive agency, and origin-based trade. Apart from longan produced in Thailand and Cambodia, Jinguoyan also bulk purchases from the USA, Chile, Australia, New Zealand, Vietnam, and other countries and regions. The main fruit products of Jinguoyuan are fresh longan produced in Thailand and Cambodia. Products of different packaging specifications such as 12kg, 6kg, 3kg, and 9.6kg were developed based on market demands. Among them, the 6kg packaged products were first launched in the Chinese market in early 2017 and were well received by customers. The product is now also quite popular in the European market.
The company has basically completed its channel deployment both internationally and domestically by, firstly, establishing wholesale points in Chongqing, Chengdu, Guiyang, and Kunming to delve into Southwest China; and secondly, gaining a foothold in Jiangnan, Guangzhou, and Jiaxing, Zhejiang to serve nationwide wholesale. Currently, the Company has set up regional sub-centers in Wuhan, Xi’an, and Changsha to further enhance its service efficiency. Thirdly, the Company covered a range of terminals by establishing extensive cooperation with major supermarkets including Metro and Yonghui, boutique fruit chains such as Pagoda and Joy Wing Mau, upscale residential communities such as China Resources and Vanke, and emerging e-commerce retail platforms such as JD and Freshippo in supplying, subpackaging, and delivery services. Fourthly, Jinguoyuan is sparing no efforts to expand its overseas business, as Jinguoyuan Hong Kong is stepping up to seize the international market and enhance the image of its overseas products. At present, after successfully entering the European and Arabian markets, it is exploring the Singaporean market.
The company has invested in constructing the “International Trade Industry Park” in Yongchuan District, Chongqing to create the corporate headquarters that integrates the “Investment Project Management Center, Talent Reserve Center, Import and Export Customs Declaration Management Center, and International Trade Finance Settlement Center”.
Over the past years, Jinguoyuan has increased its efforts in international trade, customs clearance, and logistics service operations and improved its full-chain precision management and control. The company sets to leverage its brand advantages to delve into the Thai, Cambodian, and other Southeast Asian markets. By stepping up efforts in expanding in the overseas market through model innovation, the company aims to lay a foundation for its overall layout in the future. In the future, Jinguoyuan will make full use of its advantages on online platforms to create an "intelligent Internet + sales platform" model and achieve high-quality leapfrogging development by doing the multiplication of development.